1. Create a subject line that gets open because majority of the people automatically delete email messages from those they don’t know.
2. Create a custom message by including your prospect's services and/or what business category your prospect is.
3. You can get more yeses to your cold email by making it easy for your prospects to say no to you; asking specific questions that uncover your prospects true motivations and what their needs are.
4. In your industry, someone else getting phone appointments and building relationships while you are waiting for recipients to response to your email campaign - you are putting your business in a significant disadvantage. You need to utilize both email marketing + telemarketing to your advantage.
Subject: Phone appointment for Diana Jones
Diana Jones
XYZ Medical Process Improvements
123 Forest Hill Blvd., Suite 14
San Francisco, CA 94111
www.xyz-medical.com
Hi Diana,
My name is Andrew Borda and I am sending this email in hopes to set a phone appointment to know more about your independent advisory company. I am just curious if would you be open to chat about generating the clients you’re looking to accomplish?
ABC Web Marketing in San Francisco provides solutions for generating clients to companies in the Health Care and Social Assistance Industry. Some companies include EFG Memorial Hospital, Mountain View Hospital, and Evo Chiropractic.
Brenda, the solutions we provide may or may not be for you; may I set a phone appointment to discuss this in a little more detail?
Thanks,
Andrew Borda
Account Manager
ABC Web Marketing
814 Shellane Ave., Suite 5
San Francisco, CA 94111
www.abcwebmarketing.com
3. You can get more yeses to your cold email by making it easy for your prospects to say no to you; asking specific questions that uncover your prospects true motivations and what their needs are.
4. In your industry, someone else getting phone appointments and building relationships while you are waiting for recipients to response to your email campaign - you are putting your business in a significant disadvantage. You need to utilize both email marketing + telemarketing to your advantage.
Subject: Phone appointment for Diana Jones
Diana Jones
XYZ Medical Process Improvements
123 Forest Hill Blvd., Suite 14
San Francisco, CA 94111
www.xyz-medical.com
Hi Diana,
My name is Andrew Borda and I am sending this email in hopes to set a phone appointment to know more about your independent advisory company. I am just curious if would you be open to chat about generating the clients you’re looking to accomplish?
ABC Web Marketing in San Francisco provides solutions for generating clients to companies in the Health Care and Social Assistance Industry. Some companies include EFG Memorial Hospital, Mountain View Hospital, and Evo Chiropractic.
Brenda, the solutions we provide may or may not be for you; may I set a phone appointment to discuss this in a little more detail?
Thanks,
Andrew Borda
Account Manager
ABC Web Marketing
814 Shellane Ave., Suite 5
San Francisco, CA 94111
www.abcwebmarketing.com
415-333-8888
Hi Diana,
Thank you for responding to my email.
It would be helpful if beforehand we know what your current situation is or what your concerns are. So I need to ask the following questions.
1. What motivated you to be more than happy to speak and accept my invitation to phone appointment?
2. If you get everything you want from online marketing, what would that be?
3. What is most important to you when choosing a company for this?
ABC Web Marketing has been in business since 2003 and has over 40 years of combined web development, programming and online marketing experience. What this means to you is - we are here to honor our commitments to you. You can check our credentials at the California Secretary of State's website through this hyperlink Viewing Business Entity - ABC Web Marketing.
The objective for the phone appointment is to find out if there is a fit between what you're company is looking to accomplish and what our company has to offer. How about tomorrow at 10am?
Kind regards,
Andrew Borda
Account Manager
ABC Web Marketing
814 Shellane Ave., Suite 5
San Francisco, CA 94111
www.abcwebmarketing.com
415-333-8883
Thank you for responding to my email.
It would be helpful if beforehand we know what your current situation is or what your concerns are. So I need to ask the following questions.
1. What motivated you to be more than happy to speak and accept my invitation to phone appointment?
2. If you get everything you want from online marketing, what would that be?
3. What is most important to you when choosing a company for this?
ABC Web Marketing has been in business since 2003 and has over 40 years of combined web development, programming and online marketing experience. What this means to you is - we are here to honor our commitments to you. You can check our credentials at the California Secretary of State's website through this hyperlink Viewing Business Entity - ABC Web Marketing.
The objective for the phone appointment is to find out if there is a fit between what you're company is looking to accomplish and what our company has to offer. How about tomorrow at 10am?
Kind regards,
Andrew Borda
Account Manager
ABC Web Marketing
814 Shellane Ave., Suite 5
San Francisco, CA 94111
www.abcwebmarketing.com
"I was attracted to the language you used in your initial contact with me. My first impression was that you were giving me the option to help make the "fit" decision between my company's mission and the services your company has to offer. It had a collaborative effect. My services include mediation, so I'm always willing to discuss topics and options. Your email was a refreshing approach. I tend to bristle at the "hard sell" approach to human communication. Unfortunately my 3pm slot has been filled tomorrow but my morning is now open. Please let me know if that works"
E-mail marketing is really useful campaign for every business. It is one of the effective strategy of Internet marketing. Good to know that you have getting good results from strategy.
ReplyDeleteEmail marketing is effective but if you do it excessively it turn the tides. For telemarketing some people are annoyed with this but people are annoyed more with the robocall if you know that.
ReplyDelete